Does your company really understand the power of the web? Do they believe that a well thought out direct marketing (DM) campaign can bring in lots of customers who will buy what they are selling?

Ok can agree with this; DM does work. Now imagine you didn’t have to sit at a desk printing out letters, folding those pristine white letters into little window envelopes and bundling them together for the post. Imagine if you will, getting into work in the morning to find another lead in your email inbox.

This new lead is DESPERATE for your service and products. They are falling over themselves to give you their purchase order. Hmmmm…

Did you see who did all of the leg work in that particular example? Yep, that would be the customer. Now I’m not suggesting you dump your DM, but perhaps you might want to have a chat with a proper search engine marketer

Comments welcome